Growth through mission-driven purpose
Hosted by: Yme Gorter
Beyond the realm of greenwashing and purple marketing, increasingly more organizations are making genuine efforts to reposition their business cases to benefit all. Those who succeed establish a genuine connection with their consumers, employees and stakeholders.
At the heart of their positioning is something we call a mission-driven purpose. Simply put, a mission-drive purpose all about what you bring to the equation rather than what you hope to get out of it.
To be successful you have to integrate your mission-driven purpose in all aspects of your organization. It will become the guiding policy for everything your organization says or does.
In our session we will explore two questions:
– What constitutes a good mission-driven purpose?
– What steps do you need to take to integrate a mission-driven purpose?